What’s driving shoppers to spend and subscribe online?
Uncover what factors influence online shoppers the most – from sustainability to social media – and the importance of delivery options to help you grow your e-commerce business.
We’ve surveyed 12,000 shoppers across 24 countries to provide you with valuable insight into what (and why) shoppers are buying online.
In this report, we explore how often shoppers browse and buy online, the products they buy and subscribe to the most, and what influences their purchasing decisions.
Does your business sell on social media or to other countries? Read the report to discover what these shoppers are buying and the factors that impact their buying decisions.
Reviews form a critical part of the online buying journey – helping to build trust and credibility between the brand and the consumer. Against a backdrop of economic uncertainty, we know that consumers rely more than ever on authentic reviews to help them make informed decisions.
Kerry Bailey, Chief Product & Marketing Officer | Feefo
Is social media influencing how shoppers browse and buy online?
Social e-commerce has grown in popularity across the globe. But social media is not just being used for buying – 67% of online shoppers use social media for shopping inspiration. This rises to over 80% for those under 45. Discover in which countries people use social media the most for shopping inspiration.
How important is sustainability to online shoppers?
Online shoppers are paying more attention to how their purchases impact the environment. With 59% saying sustainability is important to them when buying online, find out what your business should consider to keep up with online shoppers’ sustainability expectations.
What are shoppers buying online?
Discover what global, cross-border and social media shoppers are buying online, including the countries where these products are most popular. As well as purchases, we explore the growing popularity of subscriptions – revealing the type of product that 51% of online shoppers say they subscribe to.
Whether it is social media shopping or cross-border shopping, the behavior of shoppers may differ from country or shopping channel. It’s by understanding these differences in what online shoppers want and need, that makes DHL eCommerce the delivery provider of choice for today’s online retailers – we provide the delivery options your customers prefer.
Pablo Ciano, CEO - DHL eCommerce
